The Profitable Hotel Company

Thinking Strategically

Stuart’s Profile

Stuart Harrison is one of the leading brand and marketing strategists within the hospitality and leisure industry in the UK. He offers an unparalleled track record in building brand awareness, brand equity and commercial growth within the sector.

In his career he has been responsible, or influenced, the sales and marketing development of major brands within the UK, including Holiday Inn, Marriott Hotels – which won his company, Scotts Hotels, ’UK Hotel Brand of the Year’ in 1993. Arcadian International, which owned Malmaison, and Howard Johnson, Days Inn and Express by Holiday Inn.

Before becoming Sales and Marketing Director of Select Country Hotels in 1986 Stuart was a Deputy Director within the English Tourist Boards regional structure. Prior to entering tourism in a PR capacity he was a journalist with the Bristol Evening Post, Daily Sketch and the BBC.

He is a Founding Fellow of The Tourism Society, a Fellow of The Chartered Institute of Marketing and a Visiting Fellow of Oxford Brookes University Business School where he lectures on the Masters course on International Hotel Marketing.

Clients Past & Present


At the Vineyard we had spent months analysing our brand strengths and developing a new internal and external image and had come to a point where we couldn’t see the wood for the trees. We turned to Stuart for some welcome clarity and the direction we needed to monetize our efforts. He gave us a clear, no-nonsense approach with a mechanism for monitoring progress and results which helped us work out which of our many ideas were converting to business.

Andrew McKenzie, Managing Director, The Vineyard Group