The Profitable Hotel Company is regularly commissioned by UK hospitality boards to undertake special projects on a particular part of their business or to review a company’s position within the industry. In the past year this has covered Brand Positioning and Differentials, Market Research into Brand Perception, Property Development Locations, Customer Loyalty Programmes, Effectiveness of Central Reservations, and The UK Conference Market.
At the Vineyard we had spent months analysing our brand strengths and developing a new internal and external image and had come to a point where we couldn’t see the wood for the trees. We turned to Stuart for some welcome clarity and the direction we needed to monetize our efforts. He gave us a clear, no-nonsense approach with a mechanism for monitoring progress and results which helped us work out which of our many ideas were converting to business.
Andrew McKenzie, Managing Director, The Vineyard Group