B2B sales focuses specifically on three key profitable segments:
Locally Negotiated Rates. We believe these are achieved through three elements, all of which The Profitable Hotel Company excels. First, the analysis of past business, current patterns of business and the competitor set. Second, the need to determine the correct rate for the business promised and to ensure that systems are in place to track and measure that business. Third, to build a long lasting, genuine and transparent relationship between the booker, their clients and the hotel.
Meetings, Incentive, Event & Destination Agents. We manage and maintain an agency database of over 950 named UK agents. We only send bespoke information to our personal contacts for individual hotels at any one time and never more than once a week. We own sophisticated software that can ‘white label’ your tailor made offer and which has the flexibility to either handle the enquiry on your behalf or send a tracked record direct to your events office. Our competitive costs means your message can be sent for less than the costof a postage stamp. Our complete service means that we can enhance your mailing with telephone, email and site visit support. To review sample e-broadcasts or discuss the costand timing of a campaign contact firstname.lastname@example.org
Direct Sales to the Meeting Planner. We offer a telephone sales service to reach direct bookers for any hotel determined market place. We reach bookers and influencers and arrange and conduct comprehensive visits to your location for these highly targeted prospects.
Clients Past & Present
At the Vineyard we had spent months analysing our brand strengths and developing a new internal and external image and had come to a point where we couldn’t see the wood for the trees. We turned to Stuart for some welcome clarity and the direction we needed to monetize our efforts. He gave us a clear, no-nonsense approach with a mechanism for monitoring progress and results which helped us work out which of our many ideas were converting to business.
Andrew McKenzie, Managing Director, The Vineyard Group