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Profile
 Stuart
Harrison
is one of the leading brand and marketing strategists within the
hospitality and leisure industry in the UK. He offers an unparalleled track
record in building brand awareness, brand equity and commercial growth
within the sector.
In his
career he has been responsible, or influenced, the sales and marketing
development of major brands within the UK, including Holiday Inn, Marriott
Hotels – which won his company, Scotts Hotels, 'UK Hotel Brand
of the Year' in 1993 Arcadian International, which owned Malmaison, and Howard
Johnson, Days Inn and Express by Holiday Inn.
Before
becoming Sales and Marketing Director of Select Country Hotels in 1986
Stuart was a Deputy Director within the English Tourist Boards regional structure. Prior to entering tourism in a PR capacity he
was a journalist with the Bristol Evening Post, Daily Sketch and the BBC.
He is a
Founding Fellow of The Tourism Society, a Fellow of The Chartered Institute
of Marketing and a Visiting Fellow of Oxford Brookes University Business
School where he has lectured the Masters course on International Hotel
Marketing.
He is
Principal of The Profitable Hotel Company, which undertakes Strategic
Projects, Audits and Sales and Marketing Training within the hospitality
and leisure industry.
His
Company has undertaken projects for major hospitality, leisure and related
businesses in the UK. He is a hotel industry representative on Visit
Britain’s Americas Interest Group.
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