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Profile

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Stuart Harrison is one of the leading brand and marketing strategists within the hospitality and leisure industry in the UK. He offers an unparalleled track record in building brand awareness, brand equity and commercial growth within the sector.

In his career he has been responsible, or influenced, the sales and marketing development of major brands within the UK, including Holiday Inn, Marriott Hotels – which won his company, Scotts Hotels, 'UK Hotel Brand of the Year' in 1993 Arcadian International, which owned Malmaison, and Howard Johnson, Days Inn and Express by Holiday Inn.

Before becoming Sales and Marketing Director of Select Country Hotels in 1986 Stuart was a Deputy Director within the English Tourist Boards regional structure. Prior to entering tourism in a PR capacity he was a journalist with the Bristol Evening Post, Daily Sketch and the BBC.

He is a Founding Fellow of The Tourism Society, a Fellow of The Chartered Institute of Marketing and a Visiting Fellow of Oxford Brookes University Business School where he has lectured the Masters course on International Hotel Marketing.

He is Principal of The Profitable Hotel Company, which undertakes Strategic Projects, Audits and Sales and Marketing Training within the hospitality and leisure industry.

His Company has undertaken projects for major hospitality, leisure and related businesses in the UK. He is a hotel industry representative on Visit Britain’s Americas Interest Group.


 

Stable Barn New Yatt Road Witney Oxfordshire OX29 6TA
Tel: 01993 706632
Mob: 07768 696474 E-mail: stuart@profitablehotelcompany.com

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