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Marketing
Audits
The
Profitable Hotel Company believes most hotels act on short-term needs and
that the attention paid to the delivery of business and service issues are
often subservient to operational bottom line thinking. The high road to
better profits is to ensure you have top line focussed revenue plans by
segment in place and to remain disciplined to your objectives.
Through the audits,
the Profitable Hotel Company is able to review
sales and marketing plans; highlight increased yields through the awareness
of better segment management; introduce actions which address the life-time
value of clients and recommend ways of establishing customer profiles.
"At the end
of the day a hospitality company, whether at group level or on property,
needs to live by a measured, timed and accountable business plan, with
strategies, objectives and actions. Unfortunately many companies see
activity as the simple solution."
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